The Digital Product Gold Rush: Why I'm All In (And How You Can Be Too)
Why Digital Products are trending because of Iman Gadzhi, how I am pivoting my online business towards this model of Digital products and how you can too!
Jonny Shapland
4 min read


The Digital Product Gold Rush
Why I'm All In (And How You Can Be Too)
Hey friends,
Something big is happening in the online business world right now.
Digital products made with AI are absolutely exploding 🚀
You've probably seen Iman Gadzhi's recent Whop acquisition drumming up massive buzz.
Love him or hate him, the guy's made a reported $100M from digital products.
So clearly he's onto something...
Why I've Gone All-In on Digital Products
I've been watching this shift in the entrepreneurship space for months.
It's convinced me to make a dramatic change.
Which is actually why I've paused my Ecom brand and put my company as dormant.
Instead I'm focusing all my attention on digital products and over the last 3 months I've been building my digital product suite.
Why?...
The business model is just too perfect to ignore.
Create once, sell infinitely.
No inventory or shipping headaches.
Nearly zero product costs.
Potential for true autopilot income.
(Plus full transparency my winning ecom product somehow got patented by a huge brand and your boy was hit with a cease and desist - so time to pivot XD)
Image of ecom earnings
In the spirit of full transparency throughout this email, I'm sharing glimpses of what I've been building. But first...
What Exactly IS a Digital Product?
Most people think "eBook" or "PDF" - but the category is WAY bigger than that.
Anything and everything these days can be a digital product, but below are the main categories.
One time purchase info downloads, templates, courses, communities, softwares... Theres a tone of options.
And over the last 3 months I have been creating at least one product in each of these categories:
• Preset Packs / LUTs / Templates - Sneak Peak Here
• Dashboards / Trackers / eBooks - Sneak Peak Here
• Paid Courses - YouTube Editing Course Coming Soon...
• Paid Communities - My Skool Community soon to be Whop.
• Software - Sneak Peak Here
FYI: They're not all done, but the goal is to launch 1 or 2 a month for the next 3 months.
How This Helps YOU Make Money in 2025
Your boy is returning to his roots with this one...
What do I mean by that?...
Well the core reason I started my YouTube channel was to document me trying different methods of making money online.
To share what actually works, and what is just a Guru fugazy fugazi scheme.
For my long time viewers - remember the theme page and ecom days where I showed exactly what I was doing?
We're going back to that level of transparency.
And I hope by sharing all my projects with you in this email, it shows you I'm seriously about this building in public thing.
I am working on a big project to be the umbrella for all of this but I'm still finalising the details of this...
so for now this is the plan
Over the next 365 days, I'll show you exactly how I:
• Ideate each product type
• Build it (even with zero technical skills)
• Market it effectively
• Automate the entire process
• Scale to meaningful income
The Brutal Truth About My Journey So Far
I've been working on this project for months.
I'm actually down thousands of dollars in setup costs right now.
Seriously no ecom income, only uploading once a month - ya boy is living off savings lol.
But that's the reality of entrepreneurship.
Sometimes you need to invest before you see returns.
And I'm confident this model will pay off in ways E-com never could.
Why I Left Ecom Behind
I gave ecom my all and saw some great success, but:
• US-China trade tensions create uncertainty
• Ad costs keep rising
• Profit margins are getting slimmer
• The operational headaches never end
With digital products, I can market everything from the same content channels.
Creating a compounding flywheel effect that just keeps growing.
Which is the dream right, and my proof of concept is I built 3 digital products for my faceless page Texts Anthems, and some days I would wake up to $97 sale that I didn't do anything for lol.

Want to learn more?
Watch Iman Gadhzi video here.
Project 365: Coming Soon...
I don't want to give too much away yet.
But just know I'll be on the front lines of the digital product revolution.
Sharing everything I learn with you.
I'm so hyped about this!






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